Inbound Marketing Funnels

 What Is an Inbound Marketing Funnel?

When a potential customer visits your website, you want them to engage in certain actions. Perhaps you want them to signup for your blog or download a piece of content you created. When the user takes your desired action, this is called a ‘conversion.’ Once a conversion takes place, you now have a lead to nurture towards becoming a paying customer.

A marketing funnel is the automated set of steps a visitor needs to go through before they become a customer.

Why You Need Inbound Marketing Funnels

  • To avoid losing the 98% of first-time visitors who leave your site without making a purchase.
  • To build trust with your prospects by nurturing them through your sales process.
  • To maximize the ROI of the content you already have.
  • It’s the fastest way to grow your email list.

The Essentials of an Inbound Marketing Funnel

Irresistible Offer

At the beginning of every good marketing funnel is the “offer”, or “lead magnet” as it’s commonly referred to. This a piece of free content (like a download or a video) that you will offer in exchange for the visitor’s email address. The key to a good lead magnet, is the relevance and perceived value to the website visitor. Your offer should align with the challenges your visitors are trying to solve.

Landing Page

Each offer (lead magnet) should have an associated “call-to-action” button that is clearly identified on your website. The landing page is where your website visitors will land after they click the call-to-action” button. Your landing page should clearly state what your offer is, the value it will provide, and the form your visitor will fill out in order to receive your free offer.

Thank You Page

The thank you page is the next step in the funnel process. This is where you provide the download link for your visitors to be able to grab their free offer. If you have a video, this is where you can place your video for them to watch. An additional use for the thank you page would be to offer them the next opportunity to engage with more of your website content.

Email Nurturing Sequence

Let’s face it, sometimes your leads are not ready to buy from you right away. You need to build the relationship and help establish their need for your services before they feel comfortable buying from you. This is where email lead nurturing comes in. Lead nurturing is about building interest, trust, and authority with your leads.

We start with giving you a “Marketing Funnel Blueprint”

The Marketing Funnel Blueprint is an actionable plan for turning your website into an automated lead and sales system.

Next we will walk through your Marketing Funnel Blueprint with you and give you are recommendations. The blueprint will be used to determine how we are going to plan, setup and execute your marketing funnel(s) over the next three months.

Lastly, we will create and design your offer, call-to-action button(s), landing page(s), Thank you page(s), and email sequences. We will provide guidance on how to drive traffic to your lead magnets and how to manage and follow up with your leads.

Inbound Marketing Funnel Packages

LEAD MAGNETS ARE THE SINGLE BEST WAY TO TURN VISITORS INTO LEADS

Starter Funnel

$ 800

One - Time
  • 30 min setup meeting
  • 30 min post-launch meeting
  • Client provides all the content
  • Call-to-action button leading to your landing page
  • Landing page design
  • Lead capture form with 4 open response fields
  • Thank you page to deliver your offer
  • Cover page design for your offer.
  • 1-thank you email
REQUEST CONSULTATION

Basic FunnelMost Popular

$ 1200

One - Time
  • 30 min setup meeting
  • 30 min post-launch meeting
  • We coach on content development
  • Setup your email marketing software
  • Call-to-action button leading to your landing page
  • Landing page design
  • Lead capture form with 4 open response fields
  • Thank you page to deliver your offer
  • Cover page design for your offer
  • 1-thank you email
  • 3-part follow-up email series
REQUEST CONSULTATION

Premium Funnel

$ 2500

One - Time
  • 30 min setup meeting
  • 30 min post-launch meeting
  • We write all the content ourselves
  • Setup your email marketing software
  • Call-to-action button leading to your landing page
  • Landing page design
  • Lead capture form with 4 open response fields
  • Thank you page to deliver your offer
  • Cover page and custom design for your offer
  • 1-thank you email
  • 4-6 part follow-up email series
  • We’ll create your content for your call-to-action, offer, landing page, thank you page, and emails
REQUEST CONSULTATION

Request your free 30-minute consultation

During our call we will determine your goals, do a basic content
audit, and decide which package would best fit your business needs.