Full Funnel Inbound Marketing and Sales
S.M.A.S.H.: Your Pathway to more website traffic, leads and sales.
Take the guesswork out of your marketing and sales. Inbound marketing and sales is not only about posting blog articles, sending tweets and cold calling prospects. It’s about knowing who your prospects are, what their goals are, and understanding their pain points and buying habits. Having a clear strategy eliminates the guessing game; allowing you to more effectively move prospects through your funnel.
Always keep the focus on the needs of your prospects. Marketing today needs to be all about helping people solve their problems. By creating valuable, relevant and remarkable content, we help empower prospects to make more informed buying decisions. Create a marketing plan focused on the needs of your prospects and you’ll begin to build a level of trust that leads to more sales and happier customers.
Bring your marketing and sales teams together. There used to be a clear delineation between marketing and sales. Those days have long since passed. Now we have to look at everything we do through the eyes of the customer. The buyer is more connected, informed, and digitally savvy, giving them all the power. As a result, marketing and sales need to be more connected than ever before.
Make sales more consultative, helpful, and relational. 70% of the sales process now happens before prospects talk to a salesperson. As a result, the role of the salesperson has changed. It’s all about their personal needs, points of pain, frustrations, and goals. Salespeople need to prioritize the needs of the buyer over their own. It’s about guiding them to the right solution, even if the solution isn’t yours.
Automation to drive your marketing and sales efforts. Your marketing and sales needs a powerful platform behind it. HubSpot is the #1 ranked, all-in-one, marketing and sales software that helps you attract visitors, convert leads, and close customers. It includes tools to help with SEO, email marketing, social media, blogging, landing pages, analytics, and CRM. It’s what makes inbound marketing and sales work.
Humans are smarter, more informed, and expect more than ever before from your brand. Most of all, this human wants to be respected, listened to, understood and appreciated. At the center of all your inbound marketing and sales efforts is this human. This is what inbound is all about. It’s treating people how they want to be treated, but most of all it’s doing sales and marketing on their terms.
There is no black magic to successfully attracting customers via the web
Rand Fishkin Founder, SEOmoz
Getting started on the right foot with your inbound marketing efforts is vital to your success. This is why we want to build a solid foundation, which contain the following:
Build Your Inbound Marketing and Sales Essentials
We plan and build your content strategy around your buyer personas and journeys, Next, we build your website and optimize for lead generation, conversion and user experience. Finally, we setup HubSpot to carry out your inbound marketing and sales strategy.
We Implement or Consult
Based on your needs and/or resources we can handle all of your inbound marketing efforts for you. We also provide inbound marketing consulting services. We come along side your organization to train and guide you on how to implement your strategy using your in-house resources.
Measure, Report, Learn, Improve
Being able to use HubSpot allows us to measure, report, and be held accountable for how our marketing efforts are helping move your business forward. HubSpot can also help us to learn what we are doing right to maximize those efforts and which efforts we need to improve on.
On-Going Education and Training
Whether we are handling all of your inbound marketing efforts or you are having us consult, we strongly encourage and require on-going inbound education and training. We accomplish this through workshops, monthly online meetings, and live events.